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Ad Size |
Dimensions |
1X |
4X |
8X |
12X |
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Full Page |
7 1/2" x 10" |
$4,850 |
$4,465 |
$4,273 |
$4,080 |
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2/3
Vertical |
4 1/2" x 10" |
$4,273 |
$3,945 |
$3,782 |
$3,618 |
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1/2
Vertical |
3 1/2" x 10" |
$3,888 |
$3,599 |
$3,454 |
$3,310 |
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1/2 Horiz. |
7" x 5" |
$3,888 |
$3,599 |
$3,454 |
$3,310 |
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1/2 Island |
4 1/2" x 7" |
$3,888 |
$3,599 |
$3,454 |
$3,310 |
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1/3 Vertical |
2 1/4" x 10" |
$3,503 |
$3,252 |
$3,127 |
$3,002 |
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1/3 Horiz.l |
7" x 3 1/4" |
$3,503 |
$3,252 |
$3,127 |
$3,002 |
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1/4 Vertical |
3 1/2" x 5" |
$3,118 |
$2,906 |
$2,799 |
$2,694 |
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1/6 Vertical |
2 1/4" x 5" |
$2,733 |
$2,559 |
$2,473 |
$2,386 |
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Full Page |
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$6,500 |
$5,950 |
$5,675 |
$5,400 |
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2/3 Page |
|
$5,675 |
$5,208 |
$4,974 |
$4,740 |
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1/2 Page |
|
$5,125 |
$4,713 |
$4,506 |
$4,300 |
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1/3 Page |
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$2,575 |
$4,218 |
$4,039 |
$3,860 |
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1/4 Page |
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$2,025 |
$3,723 |
$3,571 |
$3,420 |
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Covers
Cover 2 or Cover 3: Earned
4 color rate + $1,000.
Cover 4: Earned 4 color rate +
$1,500.
Additional Colors
Standard Color, Match Color (PMS
color) or Metallic Color (silver/gold).
Contact advertising department
for rates.
Trim Sizes
Full Page: 8 3/8" x 10 1/8"
Bleed Size: 8 5/8" x 11 1/8"
Spread: 17" x 11 1/8"
Inserts
Contact advertising department
for information on rates for furnished
inserts meeting publishers exact
mechanical specifications, and
not requiring trimming or folding.
Follow normal standards for offset
web printing. |
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| Film:
Right-reading, emulsion-side down
film negatives. Film cannot exceed
.004". Film must be prepared
to publication size of ad space
ordered.
Line Screen: 133 lpi (min)
or 150 lpi (max).
Color Ads: Color film negatives
must identify the color and registration
marks in addition to bleed, trim,
and center marks. All color ads
must include a Matchprint proof
made from the film being submitted.
Material being submitted in any
other form may result in color
alterations for which the publisher
is not responsible.
Black & White Ads:
Black and White film negatives
must include a velox or silverprint
proof and indicate bleed and trim
marks.
Live Area: Keep all essential
typography and graphics 1/2"
from all trim edges.
Custom Design: Customized
design services can be provided
at the customer's request. Contact
our advertising department for
information on rates. |
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