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Ad Size
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Dimensions
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1X
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4X
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8X
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12X
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Full Page
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7 1/2" x 10"
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$4,850
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$4,465
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$4,273
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$4,080
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2/3
Vertical
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4 1/2" x 10"
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$4,273
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$3,945
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$3,782
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$3,618
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1/2
Vertical
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3 1/2" x 10"
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$3,888
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$3,599
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$3,454
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$3,310
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1/2 Horiz.
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7" x 5"
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$3,888
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$3,599
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$3,454
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$3,310
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1/2 Island
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4 1/2" x 7"
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$3,888
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$3,599
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$3,454
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$3,310
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1/3 Vertical
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2 1/4" x 10"
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$3,503
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$3,252
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$3,127
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$3,002
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1/3 Horiz.l
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7" x 3 1/4"
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$3,503
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$3,252
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$3,127
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$3,002
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1/4 Vertical
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3 1/2" x 5"
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$3,118
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$2,906
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$2,799
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$2,694
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1/6 Vertical
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2 1/4" x 5"
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$2,733
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$2,559
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$2,473
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$2,386
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Full Page
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$6,500
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$5,950
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$5,675
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$5,400
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2/3 Page
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$5,675
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$5,208
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$4,974
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$4,740
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1/2 Page
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$5,125
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$4,713
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$4,506
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$4,300
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1/3 Page
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$4,575
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$4,218
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$4,039
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$3,860
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1/4 Page
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$4,025
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$3,723
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$3,571
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$3,420
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Covers
Cover 2 or Cover 3: Earned 4
color rate + $1,000.
Cover 4: Earned 4 color rate + $1,500.
Additional Colors
Standard Color, Match Color (PMS
color) or Metallic Color (silver/gold).
Contact advertising department for
rates.
Trim Sizes
Full Page: 8 3/8" x 10 1/8"
Bleed Size: 8 5/8" x 11 1/8"
Spread: 17" x 11 1/8"
Inserts
Contact advertising department for
information on rates for furnished
inserts meeting publishers exact
mechanical specifications, and not
requiring trimming or folding. Follow
normal standards for offset web
printing.
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Film:
Right-reading, emulsion-side down
film negatives. Film cannot exceed
.004". Film must be prepared
to publication size of ad space
ordered.
Line Screen: 133 lpi (min)
or 150 lpi (max).
Color Ads: Color film negatives
must identify the color and registration
marks in addition to bleed, trim,
and center marks. All color ads
must include a Matchprint proof
made from the film being submitted.
Material being submitted in any
other form may result in color alterations
for which the publisher is not responsible.
Black & White Ads: Black
and White film negatives must include
a velox or silverprint proof and
indicate bleed and trim marks.
Live Area: Keep all essential
typography and graphics 1/2"
from all trim edges.
Custom Design: Customized
design services can be provided
at the customer's request. Contact
our advertising department for information
on rates.
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